L621: The Full Story

L621: The Full Story

L621: The Full Story

6 min read

|

December, 27th 2024

6 min read

|

December, 27th 2024

6 min read

|

December, 27th 2024

About

L6L21 is a soon-to-be-launched digital media production company that specialises in *immersive* audio and video content. The company's goal is to get their stuff published on platforms like Audible, Apple, Amazon and so on.

Full Immersion

The research study started by looking into immersive audio and visual content to see exactly what it was about. To do this, I trialled a VR headset and viewed some immersive videos myself. This experience allowed me to be in the audience’s shoes. Working with various symbols, typefaces, and colour palettes to find out exactly what was the best way for this brand to look. A key insight was the theatres, and this launched the logo idea to life. Once the logo was done, the app prototype was created, inspired by the modern design of movie streaming apps like Netflix and Hulu. The final design was created to allow vibrant colours to stand out on various devices.

Navigating Content and Optimization

My approach was filled with eagerness and intrigue. Looking for unique insights to create a brand that could deliver for an ambitious client. Having a simplistic design combined with the cleverness associated with the theatre industry was a key element in this proposal. I wanted the emphasis to be on the immersive content while still having a brand presence on the various media contents.

Iterating for Excellence

L6L21 is a brand that combines the history of theatre with the exciting future of the immersive world we live in today. The logo presents the view of a historical theatre setting where elements offer different experiences all in one space. Opening your eyes to the future of digital media and how we access it. L6L21 is built on the idea of having such a bold and brave intention at the core of the brand, we are coming together as a forward-looking brand ready to take immersive experiences to the next level.

Launching into Recognition

The culmination of the website development journey is the grand unveiling—the moment when the website is launched into the digital sphere. With strategic rollout plans and promotional efforts, brands showcase their masterpiece to the world, eagerly anticipating audience reactions and feedback. As the website gains traction and recognition, whether through awards, accolades, or positive reviews, its impact and success in the digital landscape become evident.

Conclusion

In conclusion, the making of an award-winning website is a multifaceted endeavor that demands creativity, collaboration, and unwavering dedication to excellence. From conceptualization to launch and beyond, every step of the process contributes to shaping a digital masterpiece that captivates audiences and earns acclaim. By peeling back the layers of website development, we gain a deeper appreciation for the artistry and innovation that define modern digital experiences. So, the next time you visit a website, remember the journey behind its creation—it's a testament to the boundless possibilities of digital storytelling and design.

by

Mark Welling

/