Design System

IMAX

About

The brief was to create a design system that evolves around the range of experiences that IMAX has to offer. With an array of content within the brand, the challenge for me was to develop a theme that expresses the spirit of IMAX's partnership between them, their audience and people from around the world. IMAX Bigger & Bolder is born from a unique insight research showing that IMAX and its audience have two core ideologies that brings them together. They are big thinkers and are not afraid to make bold moves in any aspect of their lives. This insight inspired a creative idea that expresses the theme of going Bigger & Bolder and reflects the scale of the offerings IMAX is presenting. Even when we thought they couldn’t get any bigger they have found a way. Creating a versatile identity that embodies future of new exciting possibilities for IMAX. The visual expression for IMAX Bigger & Bolder uses four contrasting colours that evolve around the traditional blue, to represent the vast differences between the offerings. The colours echo to each products individuality and personality traits with their own unique animation style.


Client

IMAX

Category

Design System

,

Branding

Year

2024

The concept takes inspiration from Film's to the Fullest a great campaign from IMAX back in 2018 and looks to develop the concept by taking it further for example with the animation styles. As well as using the same typographic style that the brand already uses so the fit is seamless. This identity is able to adapt in the future as the products themselves do and the same with animation and iconography associated with each offering can be different. This is my vision for IMAX.

The concept takes inspiration from Film's to the Fullest a great campaign from IMAX back in 2018 and looks to develop the concept by taking it further for example with the animation styles. As well as using the same typographic style that the brand already uses so the fit is seamless. This identity is able to adapt in the future as the products themselves do and the same with animation and iconography associated with each offering can be different. This is my vision for IMAX.

The concept takes inspiration from Film's to the Fullest a great campaign from IMAX back in 2018 and looks to develop the concept by taking it further for example with the animation styles. As well as using the same typographic style that the brand already uses so the fit is seamless. This identity is able to adapt in the future as the products themselves do and the same with animation and iconography associated with each offering can be different. This is my vision for IMAX.

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