Brand Identity

L6L21

About

The brief was to create a brand identity for L6L21 an immersive theatre experience company based in Liverpool. A brand name which was inspired by the two owners postcodes combining together offers an immersive journey that seamlessly merges the timeless love of classical theatre with today's cutting-edge technology. The logo created for this brand captures the essence of a traditional theatre setting with its mesmeric elements that promise diverse experiences within a unified space. The main objective was to spotlight the immersive content while ensuring a dynamic brand presence adaptable to various media platforms. With a foundation built on daring innovation, the brand is committed in propelling immersive encounters to new unprecedented heights. The research phase commenced with a deep dive into audiovisual content, featuring hands-on experimentation with VR headsets and immersive videos. This firsthand exploration proved instrumental in grasping the audience's perspective. I delved into a range of symbols, typefaces, and colour schemes to curate the perfect visual identity for the brand. Fuelled by boundless curiosity, I sought insights to craft a brand that exceeds the expectations of an ambitious client.


Client

L6L21

Category

Brand Identity

,

Animation

Year

2022

With its brand identity conveying sophistication and innovation, L6L21 is ready to venture into strategic partnerships, global expansion, and the integration of emerging technologies like augmented reality. Committed to pushing boundaries and harnessing the power of immersive storytelling, the brand not only entertains but also fosters meaningful dialogue and positive community impact. This solidifies L6L21 as a cohesive, impactful, and well-positioned brand in the future of the immersive entertainment industry.

With its brand identity conveying sophistication and innovation, L6L21 is ready to venture into strategic partnerships, global expansion, and the integration of emerging technologies like augmented reality. Committed to pushing boundaries and harnessing the power of immersive storytelling, the brand not only entertains but also fosters meaningful dialogue and positive community impact. This solidifies L6L21 as a cohesive, impactful, and well-positioned brand in the future of the immersive entertainment industry.

With its brand identity conveying sophistication and innovation, L6L21 is ready to venture into strategic partnerships, global expansion, and the integration of emerging technologies like augmented reality. Committed to pushing boundaries and harnessing the power of immersive storytelling, the brand not only entertains but also fosters meaningful dialogue and positive community impact. This solidifies L6L21 as a cohesive, impactful, and well-positioned brand in the future of the immersive entertainment industry.

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